E-marketing Case Study Example | Topics and Well Written Essays - 500 words

E-marketing - Case Study Example At the same time it is also worthwhile here to mention that the e-Market space is coming up as a formidable alternative, as the customer feels more comfortable to know everything before accepting the services of the company. E-business is more than just e-commerce. It involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Such a venture on the net greets each customer by name and presents targeted information and services that correspond to each visitor's unique preferences and requirements. This not only helps in reducing the man-hours spent by the company officials in explaining the details to customers, but it also helps us in establishing as a company with total transparency in all its deals. Real estate and mortgage deals are not done by individual customers on a daily or weekly basis. An individual resort to such deals onl y limited number of times in many years. Therefore, the individual prefers to give a deep thought to it before actually going for it.